Coke's Dynamic Ribbon Becomes More Dynamic

I started to work on the Coca-Cola account in 1995 from my McCann Erickson office in Bangkok. I spent about 8 years working directly and indirectly on the famous brand all over Asia Pacific.  For 5 of these years I was McCann's Regional Director of the Coca-Cola business in South East-West Asia, and I know it's not easy getting Coca-Cola to play with their icons, be it the contour bottle, the red disc icon, the Spencerian script, or the dynamic ribbon.  So, when I see a classic Coca-Cola icon like the "dynamic ribbon" executed in a manner that turns my head, I want to give recognition to those behind it.

Great work O&M China, and in particular Jonathan Mak Long, a graphic design student at Hong Kong Polytechnic University who gained acclaim in October last year for his Steve Jobs tribute. The work below is outstanding. It is so refreshing to see subtly at work, and I know it will break through in streets filled with visual clutter.

Coca-Cola China Out-of-Home poster

Click on the link below to the Campaign article that highlights this great work, and goes into a bit more detail on this great young talent, Jonathan Mak Long.


Campaign China Coca-Cola Outdoor Article

Real Estate Rant

A year or so ago I had to write a little piece about real estate agents and their advertising. It dealt with why do they think sticking their picture and words that basically say "trust me" on a bus-side or bus-bench, will actually differentiate them from anyone else. Well yesterday I heard a radio ad from someone claiming to be the top real estate agent in Canada. This person in the past has made me believe that they think the average radio listener is a fool. They have mentioned that you should sell your house with them because they advertise it 24-7. Well so does every agent, it's called MLS, and every real estate website goes 24-7.

So back to yesterday's classic new selling line from this agent. They say that they work for free until they sell your house. A shot at firms that charge a small flat fee up front so you don't have to pay a huge commission cheque when the house does sell. I mean saying you work for free until you sell the house, and imply this justifies spending many thousands more later on, is stretching the meaning of free just a tad don't you think. Clearly agents are getting worried their holiday is over, and they are feeling the pressure from agents and firms that have woken up and taken advantage of technology to reduce costs and still provide great service, like every other industry in the world.

There, I have had my realtor rant for the time being. I'm done, and I hope some day soon people who take the time to advertise, start to treat their audience with just a bit of respect. In the long run it will do more to build your brand than jamming ^#*% down peoples throats.

Two Ears and One Mouth.

I teach business communications every so often at a local post secondary institution. I have sat through thousands of meetings in my 27 years in business. I have heard it all! Yet I am still amazed how many leaders can not listen well, and are really just waiting for people to stop talking so they can begin to talk.

As many people have said before me, we have two ears and one mouth, so we should be listening twice as much as we are talking.

This short little brain dart from McKinsey is a healthy reminder of three simple things all of us can do to be better listeners.

1. Show respect to your audience.

2. Keep quite (the two ears point)

3. Challenge assumptions.

I believe so much great insight is left on the table because people do not listen. I am guilty of this now and then, and this was a timely reminder to me to every so often, just shut up and listen.

Enjoy the read.


McKinsey's article on being a better listener.

Play It Again Samsung

Recently IDC's Worldwide Phone Tracker research found that "Samsung closed 2011 as the year's top smartphone manufacturer with 94 million units shipped and a market share of 19.1 per cent". This fact took me back to 1986-87 when I was part of a team that launched Samsung into Canada. Samsung was just a new brand from Korea that was trying to get in the face of Japanese power house brands Sony and Panasonic. Their native domestic competitor Lucky Goldstar (now LG) was also starting out in the Canadian market making TV sets, VCR players and other low cost consumer electronics for Canadian consumers who felt they were paying too much for Japanese and, still at that time, US product.

Samsung's success is a great story and tribute to the power of branding perseverance. Samsung went through a few CMOs and logos (as you can see from one of the Canadian launch ads I was part of back in the mid 1980s), however they never lost faith that they would build a brand of quality and eventual world leading relevance.

Samsung Canada launch ad in 1987 by Toronto based Enterprise Advertising.

I look at what Hyundai and KIA have been doing in the car market in the last 10 years, and I see the same strategy unfolding for them. I hope they have walked down the street in Seoul and thanked their friend at Samsung for showing them they way.

Thank You 2011

As I sit here on the last day of 2011, I look back on a great year for Bamboo Strategy. The firm continued its relationship with one of Canada's leading innovators in the natural health products industry, by providing Afexa Life Sciences with initial insight services leading to this year's launch of Coldsore-Fx. We added Canada's largest privately owned recruiting firm (Design Group Staffing Inc.), and Alberta's largest Credit Union (Servus) to our client list. As well, long time client Trixstar Productions brought William Shatner's one man show to thousands of his fans across Canada.

On top of this wonderful activity, I merged Bamboo Strategy with IMC, the world's only management consultancy dedicated to the resource industry in Western Canada. This new relationship as a division of IMC, will provide Bamboo Strategy with resources in Edmonton, Calgary and Vancouver, and deeper access to businesses in what is undoubtedly the economic driver of Canada. In return IMC deepens its service offering and positioning as the resource industry's trusted resource.

So as I say goodbye to 2011 I say thank you and look forward to 2012 as a year of tremendous growth and opportunity. May your 2012 be one that thrives as well.

Blogs Live Longer

Obviously I write a blog. So whenever the discussion about the relevancy of blogs comes up I listen. Well Brain Solis has published his annual State of the blogosphere that shares some interesting insights.

State of the Blogosphere 2011

1. most blog writers are from Gen X and Gen Y but everybody reads blogs.
2. brands are getting blogged about more and more
3. blogging has proved valuable in building the company who has blogged
4. blogs live longer that tweets and status updates.

There is much more data in the article but for me point 4 above says it all. In a world of 140 charcter updates, when you find a trusted source that goes deeper... you tend to go back to that well.

Make It Simple

I am working with a group to locate a new CRM and web system and the choice is full of complexities. One of the potential suppliers gave me a great little piece on simplicity. A short simple read that is so true.

Click on the link and enjoy the read.


http://www.smashingmagazine.com/2011/11/28/easier-is-better-than-better/