Blogs Live Longer

Obviously I write a blog. So whenever the discussion about the relevancy of blogs comes up I listen. Well Brain Solis has published his annual State of the blogosphere that shares some interesting insights.

State of the Blogosphere 2011

1. most blog writers are from Gen X and Gen Y but everybody reads blogs.
2. brands are getting blogged about more and more
3. blogging has proved valuable in building the company who has blogged
4. blogs live longer that tweets and status updates.

There is much more data in the article but for me point 4 above says it all. In a world of 140 charcter updates, when you find a trusted source that goes deeper... you tend to go back to that well.

Mini Gets It Right, Very Right.

Every so often I come across an idea and creative execution of that idea, that is worth sharing. This time I applaud loudly the work mini has done in Sweden using an i-phone app to drive people to the mini Countryman car with the lure of winning a free mini Countryman.

How they get Awareness and Interest is to join the promotion is by creating a highly interactive game and pushing it via web and a viral network. They gain Desire by making the game of hunting for a FREE car using GPS technology simple and irresistible. They create Action (literally) by forcing players to down load the app and start running to find and avoid other players wanting to find and catch the virtual mini. This covers the AIDA model in one fell swoop.

Its simplicity is what makes it so powerful. This is technology being used relevantly to make a difference.

Enjoy the link to the video.

http://adsoftheworld.com/media/ambient/mini_getaway_stockholm

Search Me

In Razorfish's 2010 Outlook Report , the leading digital agency talks about many trends in the digital world. The one that has moved beyond trend into the new normal is search.

If you have not taken the time to really understand what search means to your business, then do so now. As Razorfish so poignantly says "In 2010, search will become more than just a service; it will be viewed as a necessity. We are past the point where users think about searching. It is now a reflex, and it is an expected part of the user experience — no matter where that experience may be. Social, video, mobile, local and shopping are all tied to search."

GO TO: www.razorfish.com/#/news/press-releases/2010/pressreleases/pr-20100524-razorfish-outlook-report/