Obviously I write a blog. So whenever the discussion about the relevancy of blogs comes up I listen. Well Brain Solis has published his annual State of the blogosphere that shares some interesting insights.
State of the Blogosphere 2011
- most blog writers are from Gen X and Gen Y but everybody reads blogs.
- brands are getting blogged about more and more
- blogging has proved valuable in building the company who has blogged
- blogs live longer that tweets and status updates.
There is much more data in the article but for me point 4 above says it all. In a world of 140 charcter updates, when you find a trusted source that goes deeper... you tend to go back to that well.
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