The Near West

Asia Pacific is not the "far east", it's the "near west" for businesses in Western Canada. The old axiom given to Asia Pacific is centuries old and reflected the power of the Atlantic Ocean business landscape.

Today the Pacific Ocean business landscape is driving the globe and Western Canada needs to fully participate in this reality. From technology power bases in California and Washington State, to seaport powers in California, Seattle, Vancouver and soon to be Prince Rupert, many companies are taking advantage of the "near west" of Asia Pacific. Whether they are importing to or exporting from the "near west' a large number of Western Canadian businesses have already built an Asia Pacific strategy. The question is why are so many other companies lagging behind when it comes to developing a relationship in some manner with the "near west"?

Expensive Oil

Well oil is near $140 a barrel and here in Western Canada we are supposed to be hiding a pile of it. How do you see this fact affecting your market and industry in the next few months?

A Call To Arms

This Blog is for those who make a living in the marketing and marketing services community in Western Canada.

It's a place where we will raise the things that we feel are important to the issues unique to us in the marketing industry Western Canada. Toronto tends to dominate the discussion on trends in the industry, and I believe we need to put our western POV on them and ensure our collective voice is unleashed.

So here is your chance to speak up and "Think West" in the world of marketing and all its interconnected disciplines in Western Canada.