In Razorfish's 2010 Outlook Report , the leading digital agency talks about many trends in the digital world. The one that has moved beyond trend into the new normal is search.
If you have not taken the time to really understand what search means to your business, then do so now. As Razorfish so poignantly says "In 2010, search will become more than just a service; it will be viewed as a necessity. We are past the point where users think about searching. It is now a reflex, and it is an expected part of the user experience — no matter where that experience may be. Social, video, mobile, local and shopping are all tied to search."
GO TO: www.razorfish.com/#/news/press-releases/2010/pressreleases/pr-20100524-razorfish-outlook-report/
About Me
- Don Norris
- Edmonton, Alberta, Canada
- After 22 years in marketing communications and living away from Western Canada, I packed up my family from our home in Beijing and moved to Edmonton, the city where I was raised. Upon my return I chose to leave the world's largest ad agency that had taken me around the globe and given me access to some of the world's great brands. Instead I followed an itch to start my own business, and in 2007 I created Bamboo Strategy. Bamboo Strategy is a boutique brand consultancy that helps business stay relevant to the communities they serve.
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