I recently wrote a blog called "Wow Me." which talked about wowing people by showing you understand how important they are to your business versus just letting technology carry the day. Then a few days ago I came across an article that reinforced the need for business, especially tech business, to become more consumer focused. At the end of the article he provides three simple questions to ask yourself, and if you can't answer them, then your business is not spending enough time and money gaining insight into who your customers are.
The three questions are:
-Who are your Top 10 customers?
-Are they satisfied with what you are doing for them?
-Are you satisfied with what they are paying you?
Please enjoy the read at the link below.
www.financialpost.com/small-business/Customers+companies+best+source+cash/3326066/story.html
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