While the title of this blog seems a tad "over the top" as my Aussie friends say, the point should not be lost that if you do not have anyone in the organization that is constantly, and I mean constantly, uncovering insights about your marketplace and your industry then your organization is set up to perish. Are you listening to what is being said about you on twitter or facebook? Are you following global trends in technology, demographics, economics, regulatory horizons, environment and lifestyle? Do you know how these ever changing trends will impact your business today and tomorrow? The attached link to a McKenzie consulting piece is a quick short read that I fully support. Their five global drivers over the next decade one could argue but in general they are great starting points for business leaders to consider and follow.
Simply put, if you are not dialoguing with your stake holders and consistently monitoring your market and industry, how do you expect to be making the strategic changes that are differentiating and relevant.
Click on the link and enjoy the insight.
www.mckinseyquarterly.com/Global_forces_An_introduction_2625
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