Hardly has the glow from the amazing opening ceremonies in Beijing begun to warm the fans and athletes of Beijing 2008, that marketers must now turn their attention to Vancouver and 2010. Most of the Olympic marketing programs for 2008 are in place and many fully executed. You can expect the post games honeymoon to carry some marketers further, but most are now shifting their marketing sights to Vancouver. For Western Canadian marketers this means looking at opportunities to tap into this most powerful of all marketing opportunities. Some have done this and are well on their way, or at least should be by now, to putting their plans into action.
The point is that those marketers that have not yet looked at what this once in a life time opportunity can bring to their brand and its inhabitants, need to start now to seriously think about it. While the high profile and expensive sponsorships are gone, more affordable supplier relationships with VANOC should soon be up for grabs. As well, building non direct association programs to take advantage of the attention and interest that is attracted by 2010 may also be an appropriate plan for a smaller organisation that has ties to the Vancouver and area market.
No matter what approach you take, do yourself a favour and at least take some time to think of what 2010 could mean for your business in Western Canada...but do it soon as the world has already begun to look to the beautiful coast on the western side of Canada.
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