Bamboo Thinking

The thinking behind all great marketing communications grows fast...just like bamboo. This blog poses questions, challenges the status quo, shares wonderful insights, and seeks to build a community that has a voice that is simple, concise and surprising.

Tuesday, April 30, 2013

Barrier Marketing - The Elephant in the strategy.

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I believe strongly in writing strategy based on uncovering the barriers the organization has to bridge to be successful. Not everyone uses w...

Wednesday, February 13, 2013

Social License to Brand

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The other day I was at an event where I heard the term "Social License To Operate" used again and again. After the event, I realis...

Tuesday, October 16, 2012

Interior Brandscaping

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The pictures below from a new renovated medical spa in Edmonton ( www.mdspa.ca ) is a great example of taking a revitalized brand position a...

Wednesday, September 12, 2012

Social Media Before "Social Media"

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As I watch with eyes wide open how social media today continues to expand the use of user generated content for eventual use in more mainstr...

Wednesday, May 9, 2012

Tourism Marketing Gets Refreshed.

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The recent joint work between Coca-Cola and the State of Michigan is great on many levels. It extends both brands into new territory that is...

Tuesday, April 17, 2012

Coke's Dynamic Ribbon Becomes More Dynamic

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I started to work on the Coca-Cola account in 1995 from my McCann Erickson office in Bangkok. I spent about 8 years working directly and ind...

Friday, March 16, 2012

Real Estate Rant

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A year or so ago I had to write a little piece about real estate agents and their advertising. It dealt with why do they think sticking thei...

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About Me

Don Norris: Edmonton, Alberta, Canada; After 22 years in marketing communications and living away from Western Canada, I packed up my family from our home in Beijing and moved to Edmonton, the city where I was raised. Upon my return I chose to leave the world's largest ad agency that had taken me around the globe and given me access to some of the world's great brands. Instead I followed an itch to start my own business, and in 2007 I created Bamboo Strategy. Bamboo Strategy is a boutique brand consultancy that helps business stay relevant to the communities they serve.

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