A few weeks back I had my Korean car dealership contact me on the phone and say they were just updating their files and wondered if they could have my email address in case they rarely needed to let me know about recalls and other very important information about our vehicle. On the belief it would not be abused I gave them the details.
Well they blew it. The next day I got two emails about their great service and how they can sell me a new car. I was getting emails almost daily to the point I finally opted out of the mails. I am not interested in a new car, and I am now sure not interested in one from them.
The point is I liked these guys until they abused my relationship with them. So be careful of how often you engage your clients on-line especially if you told them you would not abuse their trust. Be smart and respectful of your relationships with your customers and don't kill a relationship by over marketing to it.
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