CIO's Are The New Brand Leaders

There is a growing school of thought that if you don't have the IT brains of the organization at the brand table then you are falling behind. The growing importance of digital marketing and e-commerce to the success of a complete 360 brand experience is no longer in question in my mind. If your transaction engine does not exude the brand persona of the online and offline marketing communication programs then your corporate brand strategy will fall apart. More and more transactions are occurring on the websites of organizations and these transaction engines and online catalogues are branding touch points that are most often the domain of the CIO not the CMO.

So, the link I have included to second survey by McKinsey on the role of IT in the corporate world tells us, the new normal is the CEO and CIO getting together from the start on key strategic issues. I go one further and say the CIO needs to be part of the entire brand discussion with today's CMO's.

Click on the link to see the survey.

 https://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/IT_in_the_new_normal_McKinsey_Global_Survey_results_2473