Gaga Over In-flight Saftey Demonstration

Campaign Asia is the marketing communications trade book in Asia Pacific. Currently they are looking back on the best viral campaigns of 2010. As one would expect the Old Spice Guy is on the list. What you may not expect or know about, was a viral video for Cebu Pacific the Philippines second air carrier. The crew performs the standard safety instructions to the vocal styling of Lady Gaga and they and the passengers don't miss a beat. The video was picked up globally by major news networks.

Cebu has a fun and friendly positioning and this just reinforces it. Maybe Air Canada can use Nickelback to bolster their instructions. Just a thought. Enjoy the video below.