The ad below is a real good example of how to build a community and have your brand be at the center of it. Now this ad from Foot Locker is how to build brand relevance!
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About Me
- Don Norris
- Edmonton, Alberta, Canada
- After 22 years in marketing communications and living away from Western Canada, I packed up my family from our home in Beijing and moved to Edmonton, the city where I was raised. Upon my return I chose to leave the world's largest ad agency that had taken me around the globe and given me access to some of the world's great brands. Instead I followed an itch to start my own business, and in 2007 I created Bamboo Strategy. Bamboo Strategy is a boutique brand consultancy that helps business stay relevant to the communities they serve.
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