What I've Learned

Yesterday I was in a local Second Cup coffee shop waiting to meet with a client, and I noticed their current  promotional materials talking about after 35 years in the business, they have learned a thing or two about coffee and coffee shops. What stood out to me was the word "learned". "Learned" to me is a great way to say you have credible experience and you have taken some swings in your game (industry) and fouled a few off, had few home runs and even struck out once or twice.

Today we have piles of people saying they have experience at something so it is hardly differentiating to say you have "experience". However the language of "learning" and "learning" over a considerable amount of time implies to me anyway, that one has probably walked the path their client or customer is on at the moment, and what one has to say is probably quite relevant.

So tell people why you are relevant to them. Tell people what you have learned to make you experienced enough for them to spend their hard earned cash on your good or service.

I am Don Norris and in the 25 years I have taken to build the Bamboo Strategy brand, I have learned that hitting foul balls and striking out now and then, means you will hit plenty of home runs in the future.