Surprise WEB 2.0 Is Working!

A recent study by McKinsey, in fact the third year of the study, indicates that "69 percent of (the 1,700) respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues."

I hope no one is surprised by the finding. What should you expect when you enter into a dialogue with your customers and employees instead of just pushing information you think they want out to them. One of the biggest technology increases and effectiveness, both with employees and customers, has been the use of video. To me this just highlights the need to make communication easy to understand and engage with no matter what marketing tool you are using.

So if you are part of the 30% that do not yet buy into the power of web 2.0 (blogs, RSS feeds, microblogs-twitter, social networking-facebook, wikis, podcasts etc.) understand that chances are your competitor is and probably growing their business because of it.

For a full read of the McKinsey study follow the link below.

http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432