I came across an excellent video by the folks at Xplane video in Portland Oregon. Besides the subject matter being timely (even if skewed to US audience), I think viewers should look at the wonderful presentation style. Simple and easy to read graphics and type. My only concern is the copy does not stay up long enough in some cases.
Great example of the power of great presentations and a great update on the changing media landscape.
Wednesday, September 30, 2009
Tuesday, September 29, 2009
Surprise WEB 2.0 Is Working!
A recent study by McKinsey, in fact the third year of the study, indicates that "69 percent of (the 1,700) respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues."
I hope no one is surprised by the finding. What should you expect when you enter into a dialogue with your customers and employees instead of just pushing information you think they want out to them. One of the biggest technology increases and effectiveness, both with employees and customers, has been the use of video. To me this just highlights the need to make communication easy to understand and engage with no matter what marketing tool you are using.
So if you are part of the 30% that do not yet buy into the power of web 2.0 (blogs, RSS feeds, microblogs-twitter, social networking-facebook, wikis, podcasts etc.) understand that chances are your competitor is and probably growing their business because of it.
For a full read of the McKinsey study follow the link below.
http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
I hope no one is surprised by the finding. What should you expect when you enter into a dialogue with your customers and employees instead of just pushing information you think they want out to them. One of the biggest technology increases and effectiveness, both with employees and customers, has been the use of video. To me this just highlights the need to make communication easy to understand and engage with no matter what marketing tool you are using.
So if you are part of the 30% that do not yet buy into the power of web 2.0 (blogs, RSS feeds, microblogs-twitter, social networking-facebook, wikis, podcasts etc.) understand that chances are your competitor is and probably growing their business because of it.
For a full read of the McKinsey study follow the link below.
http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
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