I spoke at an executive workshop in Edmonton yesterday. It was built around helping leaders step back and rethink about tools and strategies they could possibly employ to gain growth going forward.
One reminder I wanted to share was ensuring you and your business are acting in a manner that will encourage other businesses to refer your goods and services. Are you being trustworthy and responsible? Are you living up to what you promise? As Jared Smith from Insight Solutions pointed out, think of the traits you look for in the firms and people you refer and then ask yourself do you practice these same habits.
All in all the mood from the executive's was that business is soft in some areas but growing in others. The key was to be flexible and be aggressive towards uncovering business. As I have said many times in this blog, it is time to rethink your marketing strategy and ensure you are talking to the right people and offering them something that is relevant to their current needs (if you know them).
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