Why Should I Trust You

Recently I have been paying more attention to real estate advertising in the Alberta market and it seems like every realtor is asking me to trust them to sell my home. Yet nobody is giving me any reason why I should. They all have a nice picture of themselves, I guess so I know who they are when they show up at my door, but no facts or insights on their credentials to sell my home. Some say they have sold lots of houses, but what have they done lately when its not easy to sell houses in Alberta.

Agents have had it good the past few years, now they have to really earn buyers and sellers trust, and to do that they need to have more than a generic selling line like "I get results" that is just as relevant on any local dry cleaner's communication. I would think that with the pressure this industry is under from no or low commission real estate marketers, that they would see the need to re-evaluate what their role is in the purchase of a home and throw away the boiler plate motivation lines that give the audience no reason to believe let alone trust.

The Near West

Asia Pacific is not the "far east", it's the "near west" for businesses in Western Canada. The old axiom given to Asia Pacific is centuries old and reflected the power of the Atlantic Ocean business landscape.

Today the Pacific Ocean business landscape is driving the globe and Western Canada needs to fully participate in this reality. From technology power bases in California and Washington State, to seaport powers in California, Seattle, Vancouver and soon to be Prince Rupert, many companies are taking advantage of the "near west" of Asia Pacific. Whether they are importing to or exporting from the "near west' a large number of Western Canadian businesses have already built an Asia Pacific strategy. The question is why are so many other companies lagging behind when it comes to developing a relationship in some manner with the "near west"?

Expensive Oil

Well oil is near $140 a barrel and here in Western Canada we are supposed to be hiding a pile of it. How do you see this fact affecting your market and industry in the next few months?

A Call To Arms

This Blog is for those who make a living in the marketing and marketing services community in Western Canada.

It's a place where we will raise the things that we feel are important to the issues unique to us in the marketing industry Western Canada. Toronto tends to dominate the discussion on trends in the industry, and I believe we need to put our western POV on them and ensure our collective voice is unleashed.

So here is your chance to speak up and "Think West" in the world of marketing and all its interconnected disciplines in Western Canada.