Tourism Marketing Gets Refreshed.

The recent joint work between Coca-Cola and the State of Michigan is great on many levels. It extends both brands into new territory that is beneficial to both. Michigan can use the brand push at limited financial cost, and Coke gets unofficial sponsorship of Michigan summers.

The attached article also shows that Scotland has done this joint branding effort as well. So the question is why don't other cash strapped tourism brands investigate this. Government budgets are tight and I think consumers are over the previous feeling that "our government is selling out to commercialism". Hey if you want to attract customers to your parks, etc., you may need to make them relevant to wider targets.

Anyway, good work by Coke and Michigan State, and Scotland and Highland Springs.

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