Coke's Dynamic Ribbon Becomes More Dynamic

I started to work on the Coca-Cola account in 1995 from my McCann Erickson office in Bangkok. I spent about 8 years working directly and indirectly on the famous brand all over Asia Pacific.  For 5 of these years I was McCann's Regional Director of the Coca-Cola business in South East-West Asia, and I know it's not easy getting Coca-Cola to play with their icons, be it the contour bottle, the red disc icon, the Spencerian script, or the dynamic ribbon.  So, when I see a classic Coca-Cola icon like the "dynamic ribbon" executed in a manner that turns my head, I want to give recognition to those behind it.

Great work O&M China, and in particular Jonathan Mak Long, a graphic design student at Hong Kong Polytechnic University who gained acclaim in October last year for his Steve Jobs tribute. The work below is outstanding. It is so refreshing to see subtly at work, and I know it will break through in streets filled with visual clutter.

Coca-Cola China Out-of-Home poster

Click on the link below to the Campaign article that highlights this great work, and goes into a bit more detail on this great young talent, Jonathan Mak Long.


Campaign China Coca-Cola Outdoor Article