Well a week back I completed another episode of my web TV show called BrandVertising on fusedlogic.tv. I am a little behind in blogging so I post the link to the insightful conversation I had with Praveen Kenneth. Praveen is the Chairman of Law & Kenneth, a boutique advertising agency with offices all over India. I worked with Praveen back in the late 1990's when I was running the Coca-Cola account for McCann Erickson in several parts of Asia Pacific.
Of the many interesting things we talked about, one that stood out was Praveen's belief that traditional agencies are somewhat stuck with the clothes they have been wearing for so very long, and it is very tough for clients to look at them in other clothes, mainly more business building partners than creative solution specialists.
Have a look at the program and let me know your thoughts. As well go to Praveen Kenneth's firms website to learn more about his agency. http://www.lawkenneth.in/
Wednesday, April 27, 2011
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