Pranav Is A Game Changer

While sixth sense has been talked about, Pranav Mistry is no longer talking he is doing. What he and MIT labs have invented is just mind blowing, and technology manufacturers must be sweating as he plans to give it out the the world in an open source manner.

Amaze yourself and take the few minutes to see Pranav talk about his inventions that will change the way we communicate and use information technology. You may have seen Pattie Maes talk at TED back in March 2009 about Sixth Sense but you must see and hear Pranav(at TED India this month)explain the future. Now this is smart front end thinking!

Click on the link below to be amazed.

Environmental Consumerism Is All Talk

In the past two months I have been working on some projects for clients that had an environmental angle to them. It was some surprise to me that we have really not moved that far when it comes to commercialising environmental products or services. I remember when green products came into being in the late 1980's in Canada, they were more expensive than traditional products so very few people bought them. It was apparent then that people wanted to talk about it but did not want to be involved if it would hit their pocket book too hard. Well I think we are still in this mindset some twenty years later.

The idea of using environmental products or hosting environmental conferences and meetings is the politically correct thing to do. However many people will not pay more to switch, and for sure will not switch if the trusted results of the status quo are not guaranteed.

We have a long journey ahead to convert the masses to become environmental consumers. The turning point may be generation-Y that truly believes they will be living with the consequences of in action, because the dominant generations of the day do not feel the pain so they are not taking action. Somehow organizations have to personalise the need to take action, as currently the impetus is too vague and big to motivate the average person.