Do You Dialogue or Monologue?

It has always been critical to talk with your customers, and as we know this has been super critical since the customer got access to a keyboard and the Internet. The key though is how you are engaging with them (key word being engaging). If you are just talking at them in your communications, including the Internet, then you are in a monologue and you are missing the boat.

Businesses that succeed have opened a dialogue with their customers. They ask for engagement in all their communications. It started first with the 1-800 number, then to a web address, and now to full blown social marketing on my space, face book and the like. The key is to talk with your customer AND offer them a chance to talk back. The younger generations are demanding this dialogue with the brands they support. The boomers are getting the hang of it now too, so the sooner you move from a monologue to a dialogue the better off your business will be.