Wall Street's Spin Meisters

As I sit and read the Dow is down another 450 points after an earlier 500+ point drop I feel the need to ask the question why do consumers by the hype and BS peddled by market forecasters.
They are no more accurate than the weather channel and their story has to be getting old. Basically they say trust us we know when in fact their record over the past years proves they know nothing.

My point is why do consumer buy their spin. What is the fundamental underlying metaphor (as Gerald Zaltman refers to in his book Marketing Metaphoria) that guides this silly dance of hype and promises. An easy way to make money can't be the only driver but maybe its just that simple. When people are desperate for the easy buck they will believe anything.