Why Should I Trust You

Recently I have been paying more attention to real estate advertising in the Alberta market and it seems like every realtor is asking me to trust them to sell my home. Yet nobody is giving me any reason why I should. They all have a nice picture of themselves, I guess so I know who they are when they show up at my door, but no facts or insights on their credentials to sell my home. Some say they have sold lots of houses, but what have they done lately when its not easy to sell houses in Alberta.

Agents have had it good the past few years, now they have to really earn buyers and sellers trust, and to do that they need to have more than a generic selling line like "I get results" that is just as relevant on any local dry cleaner's communication. I would think that with the pressure this industry is under from no or low commission real estate marketers, that they would see the need to re-evaluate what their role is in the purchase of a home and throw away the boiler plate motivation lines that give the audience no reason to believe let alone trust.